Pages

Wednesday, October 19, 2016

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks - Campaign US

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks - Campaign US

Campaign US

Frito-Lay CMO Jennifer Saenz on keeping brands spicy and personalizing snacks
Campaign US
We're constantly assessing the landscape and understanding what people are looking for in snacks when it comes to flavor and experience. We make sure we're paying attention to flavor trends and how we respond. Hot and spicy is one trend, so we make ...

and more »


No comments:

Post a Comment