Organic Authority |
PepsiCo Misses the Mark on 'Snacks for Women'
Organic Authority Sounds pretty innocuous, right? There are plenty of snacks for women. But this one is receiving a lot of criticism. Nooyi explained the idea behind the snacks in a recent interview: “For women, low-crunch, the full taste profile, not have so much of ... Doritos exploring 'lady-friendly' chips that don't crunch Why even female CEOs pitch terrible ideas like Doritos 'for women' The chip's out of the bag about the Doritos rebranding exercise |
No comments:
Post a Comment