Fast Company |
Why even female CEOs pitch terrible ideas like Doritos 'for women'
Wichita Eagle (blog) And, apparently, when a woman chooses to snack, she wants it Cheeto dust-free, library-quiet and compact enough to be tucked in a night-out-size clutch. That's the concept PepsiCo CEO Indra Nooyi briefly floated in an interview on the Freakonomics ... Doritos' Plan to Launch Quieter, 'Lady-Friendly' Chips Earns Twitter Backlash “I Wasn't Stupid Enough to Say This Could Be Done Overnight” - Freakonomics Freakonomics |
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