Pepsico bets on Kurkure plus local flavours to crack the Indian snack market - PotatoPro

Pepsico bets on Kurkure plus local flavours to crack the Indian snack market - PotatoPro

PotatoPro

Pepsico bets on Kurkure plus local flavours to crack the Indian snack market PotatoPro PepsiCo was a pioneer in this segment, introducing global-standard potato chips under the Lays label and crunchy snacks under Kurkure. Today, it stands behind two local entities, Haldiram Foods and Balaji Wafers, in the Rs 335.6-billion (USD 4.5 ...